Digital transformation is all about how you use technology and data to change the way you operate. This could be changing how you deliver products and services, how you find new opportunities or how you respond to disruption in your market. Whatever your business drivers, you need a plan that addresses both organisational culture and technology in collaboration.

The key to success is involving your people across the process in a collaborative way.

1. Drive Change from the top

Your senior leadership team needs to drive transformational change from the very top, with a clear goal and the appetite to empower and incentivise all those involved. On top of having this clear direction, they also need to have the right team collaborating with them who are prepared to embrace change, remain loyal and support the new digital experts when they are brought into the organisation.

2. Align your talent

Any transformational project changes your culture by the very nature of the people working in it and being inspired by it. As such, you need to be aligned across all relevant business functions and anticipate risks to avoid potential issues.

It is not uncommon for some employees to challenge new ways of doing things. The harsh reality is that some people won’t want to be part of the ‘new’ organisation; HR can help identify who is embracing change and who are the resisters. The resisters can then be given an opportunity to express why they are pushing back as they may have some valid points. Find out more in our article on creating a culture to support digital transformation.

3. Take your people on a journey

Change management doesn’t happen overnight, it’s about taking your people on a journey. To create a culture of change you’ll need to think about setting up a workstream that challenges the status quo. This means involving the people that are going to be living and breathing the change ; these are the people that will be instrumental in how new ways of working filters out to the rest of your employees. Identifying people that represent a wide spread of employees is key to success – you should look for those who understand the business and are influential.

Digital transformation needs a clear roadmap setting out the path to the future, not by way of a big bang. It’s important to stay flexible because other opportunities and threats are happening at the same time.

4. You don’t drive change with technology

Change is driven from the business, and the technology is the enabler underpinning it. Dynamics 365 is an agile system that represents the core of your digital solution, adding value to customer transactions and intelligence to your decision making.


Digital transformation that delivers for your organisation, collaboration needs to happen between IT, business leaders and HR. Download our guide on creating a culture for digital transformation. Explore your options and let us guide you on what digital horizons you can achieve with Dynamics 365.